In order to look at all areas of strategic planning.
- Values (the concepts that guide our behavior)
- Vision (how we will look 5 -10 years from now)
- Mission (our purpose)
- Strategy (our focus to reach the vision while delivering on the mission and values)
- Role, Responsibilities and Accountabilities (what does what, how they do it and when)
A key aspect of strategic planning is that it is not merely a project or an isolated initiative within the organization. Rather, it serves as the foundation for all activities. It illustrates to employees engaged in daily operations how their efforts align with the company’s overarching purpose. This approach aids in transitioning from an emphasis on abstract concepts like values, vision, and mission statements to a focus on the actual work being done.

