Attention Statement

Hello, Ms. Jones.

Identification Statement

This is Tom Taylor from Acme Company here in San Francisco.

Reason For the Call Statement

The reason I’m calling is that we’ve just put together an exciting, customized software design package for United Consumer Products that allowed them to decrease their average time to market by 17%. It seemed to me that you might be interested in taking a look at maximizing efficiency in your design work, too.

Request the Meeting

I’d like to get together so we could take a look at your organization’s product design work and tell you about the success we’ve had with United Consumer Products. Is Monday at 1 p.m. good?

Assume the prospect offers an objection: “We handle all of that on our own,” “The software we have is fine,” “We’re just not interested,” or any of the other common roadblocks you run up against (and overcome) on a regular basis.

Objection Response (Ledge) Statement

Can I tell you something? That’s exactly what the people at United Consumer Products told us when we first approached them about taking a look at a new software program. I’m just curious, what kind of design system are you using right now?

Assume the prospect responds, either with information that directly relates to your question – a good sign – or a restatement of (or variation on) the previously stated objection.

Second Request

You know, I have to tell you, Ms. Jones, from what I’ve been able to gather about your company, I really think we’d both have something to gain from trying this solution. You are not obligated to sign up beyond the thirty-day trial period, and our customer service staff are here to help you any time you have questions.