The English proverb “you can catch more flies with honey than with vinegar” illustrates that being polite is more effective than being rude or disrespectful.

Courteous writing is respectful, polite, and appreciative. It shows consideration for others. Use these principles of courtesy when writing business correspondence:

• Be sincerely tactful, thoughtful, and appreciative.
• Do not use words that could irritate, hurt, or belittle.
• Apologize with a good nature when required.
• Answer your mail promptly.
• Say please and thank you.
• Use a writing style that fits the topic you are writing about and your audience.
• Be aware of culturally sensitive issues, such as how you address mail to other countries, or how you end your letters and emails, to have the greatest regard given to your work.